FIAT: CRM

FIAT! Your favourite, lovable, tres cute compact city car. In all seriousness, a fun brand with an opportunity for fun writing. Here are two examples of two different CRM communications:

 

1) An educational email blast to existing FIAT owners prompting them to download the app and take advantage of their connected services; and

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2) A short n sweet, summer-themed newsletter to FIAT owners keeping them in the loop of all things FIAT.