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Greenpeace: Climate change
IDEA: Climate change is a problem that affects us all, but not in the way that we are "killing the earth". The earth will kill us long before that happens.
People care more about problems when they are personally affected. As such, this series focuses on the earth creating increasingly inhospitable conditions for human life.
Ideally, the call to action "Email now" will direct to a landing page where the viewer can input their postal code and a list of reps with their contact info will come up.
First image: A very sunburnt woman at the beach.
Second image: The insect outbreak that comes with a warmer climate.
Third image: Flooding outside a low-to-the-ground house.
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